Outwear Ltd’s Streamlined D2C Operations with Harmonise Solutions
- Client: Outwear Ltd
- Industry: Wholesale & Distribution (Apparel and Outdoor Brands)
- Key contact: Jessica Vacher, Marketing Manager
- Location: United Kingdom & Ireland
In this case study
Background
Outwear Ltd is the sole importer and distributor for five renowned brands – Pfanner, Protos, Crispi, Woolpower, and Sasta, across the UK and Ireland. Working with a broad retail network, they recently expanded their business by launching direct-to-consumer (D2C) websites for each brand to offer complete product ranges online
The challenge
With the launch of multiple D2C websites, Outwear experienced an increase in administrative workload. Each order had to be manually entered into SAGE by the customer service team, introducing inefficiencies and risks of errors. This manual process hindered productivity and strained resources.
The solution
Harmonise Solutions provided a robust integration that:
• Automated order entry into SAGE, reducing manual workload.
• Streamlined workflows between online orders and internal systems.
• Enhanced the overall customer journey with real-time order confirmations.
Results & impact
- Increased Efficiency: Orders now automatically populate into SAGE, saving time for the warehouse and customer service teams.
- Improved Customer Experience: Customers receive automatic confirmations once their orders are processed.
- Reduced Risk of Error: Manual entry errors have been minimised, improving data accuracy.
Customer experience & testimonial
Jessica Vacher praised Harmonise Solutions for their collaborative and effective approach:
“Harmonise Solutions have been brilliant. They worked closely with myself and our Finance Manager, walking us through each development stage, including testing. They made complex technical information easy to understand and communicated efficiently throughout.”
Advice for other businesses
Based on Outwear’s experience, businesses looking to improve their integration and communication should consider structured and consistent support solutions:
“Do it. It saves so much admin time and leaves little room for error. It not only puts less pressure on the internal team but also improves the automated journey for the customer.”
Conclusion
Outwear Ltd’s collaboration with Harmonise Solutions led to a highly efficient and error-resistant integration that supported the growth of their D2C operations. Their success illustrates the transformative value of automation in wholesale and retail e-commerce.
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